HENDERSON, Nev.- (PR NEWSWIRE) - September 23, 2009 - U-SWIRL International, Inc., a wholly owned subsidiary of Healthy Fast Food, Inc. (OTCBB: HFFI), the owner and franchisor of U-SWIRL® Frozen Yogurt stores, today announced the grand opening of its sixth U-SWIRL store serving the Las Vegas metro market.
Located within Henderson-based Green Valley Ranch Resort, the newest U-SWIRL is conveniently situated within the Resort’s casino food court. Choosing from a selection of ten non-fat, no sugar added, tart and sorbet flavors and over 30 of U-SWIRL’s most popular toppings, customers are free to invent their own unique frozen yogurt creations and pay per ounce – not by the cup size.
"Central to the U-SWIRL concept is the fact that each customer is free to decide for him or herself whether to swirl a healthier frozen dessert, such as a modest cup of delicious non-fat vanilla topped with seasonal fresh berries and granola; or to indulge by heaping on their favorite candies and sauces,” said Healthy Fast Food Chairman and CEO Hank Cartwright. “This approach to addressing consumer demand and preference for high quality, healthier dessert choices has helped to spur tremendous, rapid growth for U-SWIRL over the past several months in the Las Vegas market, and positions us well to begin pursuing our planned national expansion initiatives."
Tim Wright, General Manager of Green Valley Ranch, stated, "We are delighted to welcome U-SWIRL to Green Valley Ranch and expect that it will fast prove to be a popular addition to our food court offerings." Green Valley Ranch is located at 2300 Paseo Verde Pkwy off I-215 and Green Valley Parkway in Henderson. To learn more about Green Valley Ranch, visit www.greenvalleyranchresort.com.
Since the first U-SWIRL store opened in April 2008 in Henderson, Nevada, U-SWIRL International has rapidly expanded the chain to six locations serving the Las Vegas market, opening five new locations in just the past seven months. In addition, in mid-October, U-SWIRL’s franchise partner, Galena Frozen Yogurt, will host the grand opening of the first of three planned U-SWIRL stores in Reno, Nevada.
ABOUT STATION CASINOS, INC.
Founded in 1976, Station Casinos, Inc. is the leading provider of gaming and entertainment to the residents of Las Vegas. Its properties are regional entertainment destinations and include numerous restaurants, entertainment venues, movie theatres, bowling and convention/banquet space, as well as traditional casino gaming offerings such as video poker, slot machines, table games, bingo and race and sports wagering.
Station owns and operates Red Rock Casino Resort Spa, Palace Station Hotel & Casino, Boulder Station Hotel & Casino, Santa Fe Station Hotel & Casino, Wildfire Rancho and Wild Wild West Gambling Hall & Hotel in Las Vegas, Nevada, Texas Station Gambling Hall & Hotel and Fiesta Rancho Casino Hotel in North Las Vegas, Nevada, and Sunset Station Hotel & Casino, Fiesta Henderson Casino Hotel, Wildfire Boulder, Gold Rush Casino and Lake Mead Casino in Henderson, Nevada. Station also owns a 50% interest in Aliante Station, Green Valley Ranch Station Casino, Barley's Casino & Brewing Company, The Greens and Wildfire Lanes in Henderson, Nevada and a 6.7% interest in the joint venture that owns the Palms Casino Resort in Las Vegas, Nevada. In addition, Station manages Thunder Valley Casino near Sacramento, California on behalf of the United Auburn Indian Community.
ABOUT U-SWIRL INTERNATIONAL, INC.
U-SWIRL International is a wholly owned subsidiary of Healthy Fast Food, Inc., and is launching a national chain of self-serve frozen yogurt stores called U-SWIRL® Frozen Yogurt. U-SWIRL allows guests the ultimate choice in frozen yogurt by providing up to 20 non-fat flavors, including tart, traditional, no sugar-added options, and more than 60 toppings, including seasonal fresh fruit, sauces, candy and granola. Guests serve themselves and pay by the ounce instead of by the cup size. A healthier alternative to a coffee shop hang out, locations are furnished with couches and tables, and patio seating.
U-SWIRL has announced plans to have up to ten stores in operation or in development by the end of 2009. In addition to its development of Company–owned stores, U-SWIRL International has also launched its franchise program to roll out the concept nationwide in those states in which the Company is qualified to offer franchises. For the latest updates on new store openings, promotional offerings and other important developments, you can follow the Company on Facebook at U-SWIRL and/or Twitter @U_SWIRL.
ABOUT HEALTHY FAST FOOD, INC.
Headquartered in Henderson, Nevada, Healthy Fast Food, Inc. is on a mission to deliver consumers a smarter alternative to America's favorite meals and snacks. In October 2008, the Company acquired the worldwide rights to U-SWIRL® Frozen Yogurt and has commenced executing an aggressive strategy to build the brand into a globally recognized chain of highly experiential frozen yogurt stores, led by its wholly-owned subsidiary, U-SWIRL International, Inc.
Safe Harbor Statement
This press release contains forward-looking statements regarding the timing and financial impact of the Healthy Fast Food, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in Healthy Fast Food's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2008. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. Healthy Fast Food undertakes no obligation to revise or update publicly any forward-looking statements for any reason.
FOR MORE INFORMATION, PLEASE CONTACT
Elite Financial Communications Group, LLC
Dodi Handy, President and CEO (Twitter: @dodihandy) or
Kathy Addison, Director of Elite Media Group (Twitter: @kathyaddison)
407-585-1080 or via email at HFFI@efcg.net
Lori Nelson
Director of Corporate Communications
Station Casinos, Inc.
(702) 495-4248
lori.nelson@stationcasinos.com