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4 April 2006

RANDE GERBER'S AFTER MIDNIGHT COMPANY TO LAUNCH LATEST NIGHTCLUB IN LAS VEGAS

Nightlife Entrepreneur To Open CHERRY In The Red Rock Casino Resort and Spa

LAS VEGAS, April 4, 2006 - Nightlife entrepreneur Rande Gerber, along with his brother Scott, founders of After Midnight Company, and creators of glamorous restaurants, lounges, and bars across the country will launch their latest nightclub, CHERRY, in April 2006 at the soon-to-open Red Rock Casino, Resort and Spa in Las Vegas.

CHERRY, designed in collaboration with The Rockwell Group of New York City, encompasses 8,500-square-feet of cool, luxurious architectural detail with an indoor nightclub and outdoor pool deck. CHERRY's electric red leather walls, translucent crimson glass doors and compelling mirrored entranceway lead guests into an extraordinary oval shaped venue. In contrast to the mega clubs for which Las Vegas is known, this intimate club will generate great energy in a compact environment.

"CHERRY will be a nightclub unlike any other in Las Vegas or anywhere else," said Rande Gerber. "The combination of indoor and outdoor space, vibrant design elements and a spectacular sound system ensures a unique experience, unparalleled on the strip."

Located directly off the casino and pool, the entrance of CHERRY will be accentuated with a hanging dome and beaded chandelier. Guests entering the club will be greeted by a magnificent 7-foot sculpture of red cherries, created by renowned artist Takashi Murakami, which is part of Red Rock's extensive contemporary art collection. As you enter the club, a long mirrored tunnel spills out onto the main dance floor and bar, where walnut wood and polished chrome detail the interior. A circular bar acts as the main focal point of the room, covered with a red living glass top.

The architectural details enter every facet of the club, down to the provocative design of the restrooms. As patrons enter, they are confronted with what appears to be a holographic wall; two projectors suspended from the ceiling beam an image onto a clear glass with a special film that captures the image. Without the image, the glass is clear and guests can see through to the restroom's custom washbasin. The surrounding walls of the bathroom are made up of snakeskin tile mosaics and the doors to the stalls are translucent from the inside out. Shipped all the way from Holland, the gentleman's urinals are made up of glass, red hot, pouting lips.

Both the club and pool deck feature private spaces for guests to enjoy. The club's interior includes VIP areas overlooking the dance floor; each lined with banquette seating, flat screen TVs and polished steel cocktail tables. An operable glass wall, which can be opened and closed depending on seasonal conditions, separates the indoor club area from the outside pool deck. This pool deck, exclusive from the casino pool, has rotating sun beds and individual daybeds nestled in private areas. A fire and water fountain flows next to the pool bar which is lined with back lit onyx. Adjacent to the pool, eight large VIP cabanas offer plasma TVs and stereos as well as refrigerators, fans and private bars.

The club's entertainment, courtesy of CHERRY's exclusive house DJs, will provide an eclectic mix of music, with occasional celebrity DJs making guest appearances. All will have access to the most advanced lighting and sound system ever created for a club anywhere in the world - the system took more than a year to develop and months to program.

Gerber, founder of Midnight Oil Company, who along with his brother, Scott, founded After Midnight Company, believe CHERRY is set to redefine the Las Vegas nightlife experience.

CHERRY is part of Las Vegas' newest resort, Red Rock Casino, Resort and Spa set to open on April 18. The $925 million resort is owned and operated by Station Casinos, Inc. and will be the company's 15 property in Southern Nevada. Situated at the foot the Red Rock Canyon, Red Rock has been designed to become a five-diamond resort and features 415 rooms and suites with views of either the Las Vegas Strip or Red Rock Canyon; a 35,000 square-foot spa and adventure spa program; nine restaurants and numerous entertainment amenities including a 16-screen movie theatre, three-acre backyard pool area and gaming. To learn more, visit www.redrocklasvegas.com.

About After Midnight Company

Rande Gerber is the founder of Midnight Oil Company and along with his brother Scott are the founders and operators of After Midnight Company. The company, an evolution of their trademark brand, The Whiskey, was created to develop innovative nightlife, hotel, restaurant and lifestyle concepts. Rande Gerber founded The Whiskey nearly 15 years ago, and he has since become the most influential nightlife proprietor in the country. His extraordinary success with The Whiskey Bars has established Gerber as the preeminent tastemaker, with an uncanny ability to create chic, seductive bars with modern glamour that reflect the times and national moods. Since then, the Gerbers have expanded there nightlife brand and vision, developing hotel bars with W Hotels and Ian Schrager. The Gerbers were also tapped by Giorgio Armani to redevelop his Armani Cafes nationwide and by Donald Trump to transform Trump Parc on Central Park, now Whiskey Park. The Gerbers' newest ventures include STONE ROSE Lounge opening in May 2006 at the Sofitel Los Angeles, MIDNIGHT ROSE, a restaurant and lounge and THE PENTHOUSE, a roof top bar, opening at the new Hard Rock Hotel Madrid in September 2006 and a partnership with Maxim Magazine to develop Maxim Lounges. For additional information, visit www.mocbars.com.

Contact: Jeff Lovari

Public Relations Manager
(702) 221-6538
Jeff.Lovari@stationcasinos.com


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